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Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?
In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…
The new normal: Hybrid work means greater focus on endpoint security
We used to think of network security as a perimeter issue, but with so many endpoints, the perimeter no longer exists. Employees now work from various locations using different devices, making it is close to impossible for any single IT team to confirm that they’re using protection mechanisms. Employees require safe, versatile endpoint experiences to…
10 Eye-Opening Data Breach Statistics
Data breaches have become so commonplace that it may seem like a match you’ve lost before you even enter the ring. Zero day attacks, in particular, are a daunting prospect. These breaches can crop up seemingly out of nowhere and take organizations completely off-guard and completely offline, forcing them into paying steep ransoms to bad actors or…
New Zealand moves to a cloud-based identity solution for its 4.9 million residents
The New Zealand Department of Internal Affairs partnered with UNIFY Solutions to migrate the country’s RealMe identity service—more than 6 million sign-ins and authentications spanning 163 government services and 56 agencies—to Microsoft Azure Active Directory B2C, part of Microsoft Entra.
Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)
This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital…