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In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…
The Company Of The Future Has A Soul
Blake Morgan, author and speaker on customer experience, companies, and the future, states that it’s clear that the most successful companies will be the ones that focus on enriching the lives of the people associated with it. It’s not just about profits—it’s about caring for other humans and our world. She says that people are…
