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MPAA relies on Azure and Visual Studio to innovate and increase efficiencies
When the Academy of Motion Picture Arts and Sciences maxxed-out its on-premises infrastructure, it turned to Microsoft Azure to expand its capacity into the cloud. It also leaned into Azure DevOps to improve collaboration between development and infrastructure teams and used Visual Studio to develop new streaming apps across Windows, Mac, Android, iOS, and tvOS—delivering…
SitePro Part 1
SitePro gained a competitive advantage by combining onsite sensors and data collection with online data processing and management using Microsoft Azure. As a result, they were able to provide faster and more effective service to their customers, which in turn strengthened the offerings of their customers. It’s a win for everyone.

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Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?
In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…