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Everyone knows that teamwork is vital in the National Football League (NFL)—on the field and off. The arrival of COVID-19, however, pushed the league to reimagine how to collaborate behind the scenes. Executing hundreds of live events while preserving the gameday experience for online fans and business partners was a new challenge. In exchange for…
In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…