Understanding the Virtual Environment

In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…

Microsoft Teams has just dealt a major blow to its biggest rival Zoom with the launch of end-to-end encryption. Zoom launched the feature on its own video conferencing service last year and until now, had been able to use it to differentiate its offering against Teams. But now, Microsoft has confirmed it will launch end-to-end encryption at its Ignite conference as…