Customer Lifetime Value and the Subscription Economy

Customer Lifetime Value and the Subscription Economy

In our digital world, subscription services are more complicated. Specifically, a business’s costs, benefits and value of subscriptions are more complex. It’s no longer as simple as multiplying the cost of the subscription by the number of months and subtracting the costs associated with acquiring the customer and publishing and delivering the magazine. Think about…

4 Reasons Why Social Proof Is Essential to Building Your Brand

4 Reasons Why Social Proof Is Essential to Building Your Brand

Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely…

Commvault boosts capacity and performance with Windows Server and Azure

What are the benefits of running Windows Server and Azure? Learn from Ernie Costa, senior virtualization engineer from Commvault, about freeing up capacity and boosting performance. Also, learn how Commvault saves on cost by leveraging Azure Hybrid Benefit and running Windows Server and Azure services.

Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It’s…

Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)

Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)

This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital…

Big Red Cloud: Targeting pain points

Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims…

Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

Customer satisfaction needs to be THE priority in every area of your business. Each interaction a customer has with you will either positively or negatively influence your brand, the customer’s lifetime value, and the impact on future customers and therefore your revenue. The customer experience is everything in today’s market. Ryanne Van Der Eijk is…