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4 Reasons Why Social Proof Is Essential to Building Your Brand
Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely…

Customer Lifetime Value and the Subscription Economy
In our digital world, subscription services are more complicated. Specifically, a business’s costs, benefits and value of subscriptions are more complex. It’s no longer as simple as multiplying the cost of the subscription by the number of months and subtracting the costs associated with acquiring the customer and publishing and delivering the magazine. Think about…

ABB takes innovation to the next level. Education from Microsoft Consulting Services is part of the plan.
Microsoft is helping ABB maximize their digital transformation by connecting manufacturing solutions to innovative cloud capabilities. But Microsoft doesn’t stop there. Microsoft Consulting Services has helped ABB transform their staff with educational resources to improve customer experiences and opportunities. Learn how Microsoft has helped ABB transform their capabilities and drive staff expertise.

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