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Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely…

Microsoft Teams has just dealt a major blow to its biggest rival Zoom with the launch of end-to-end encryption. Zoom launched the feature on its own video conferencing service last year and until now, had been able to use it to differentiate its offering against Teams. But now, Microsoft has confirmed it will launch end-to-end encryption at its Ignite conference as…

With hybrid work, an opportunity has emerged to create work models that are really targeted to each employee’s needs and what matters to them while maintaining high productivity levels. Read this guide for a blueprint on how to create a hybrid workplace where everyone can be at their best.

Bring the future into your business today with AI. Explore two types: Pre-Built and Custom Built. Pre-Built AI has cognitive services – deep learning cognitive capabilities ready to use (vision, speech, knowledge, translation, etc.), whereas Custom Built AI uses machine learning capabilities to analyze data to build and an artificial neural network to address specific…