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Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely…

Industry leaders are working hard to compete with digital upstarts that develop their business exclusively in the cloud. Business infrastructure has become more complex, and to keep up to date, companies are digitizing their operations—looking for agility and insights from data and analytics. IT business partners must demonstrate the ROI of switching from “”owning”” to…

Remote work is starting to feel mainstream, but many companies are still struggling to normalize their own personalized hybrid work models. Explore four things you should avoid in order to balance the needs of a diverse and divided workforce—from investing in the right tools and overcoming meeting fatigue to finding new ways for personal connections.

There’s no one-size-fits-all solution to flexible work. Every company’s needs are different, and, as Microsoft’s 2021 Work Trend Index Pulse Report showed, it’s essential to support flexibility in different work styles for your people and teams. According to the report, 58 percent of employees who planned to spend most of their time at the office chose that option…