Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

Customer satisfaction needs to be THE priority in every area of your business. Each interaction a customer has with you will either positively or negatively influence your brand, the customer’s lifetime value, and the impact on future customers and therefore your revenue. The customer experience is everything in today’s market. Ryanne Van Der Eijk is…

Financial tech company gains SQL Server performance and scalability on Linux

The dv01 financial reporting and analytics platform offers institutional investors transparency and insight into consumer lending markets. Based initially on PostgreSQL and Redshift data warehouse, the dv01 applications began to run slower as complexity increased. After exploring multiple solutions, dv01 eventually moved to Microsoft SQL Server 2016 running on Azure Virtual Machines. This move provided…

Security with Azure SQL Database in Azure Government

This video highlights the types of security features customers have been asking for and how Azure SQL Database wraps these features into a unified package of intelligent security capabilities. You’ll also learn about the three major pillars of this advanced data security: data classification, vulnerability assessments, and threat detection.

Does Your Company Culture Lead to Happy Customers?

Does Your Company Culture Lead to Happy Customers?

The correlation between employee experience and customer experience is clear: if the employee experience is mediocre or poor, employees will generally not care much about the company or the customers, states Phil Geldart in his Entrepreneur article, “Does Your Company Culture Lead to Happy Customers?” On the other hand, IBM found that if “employee experience…

Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?

Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?

In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…