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5 Lessons We’ve Learned From Leading a Hybrid Organization for 8 Years
When and how companies should bring people back into the office — if at all — has been a hot topic in business since the world started reemerging from lockdowns and other restrictions. Alexi Robichaux, CEO of hybrid-first company BetterUp, gets asked all the time about his thoughts on hybrid workplaces. He shares insights into…
Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?
In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…