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Social media plays an important role in marketing. Not only does it cost very little, but it’s a quick way to get valuable content to large audiences with a personal touch. Social media platforms are non-negotiable, but are you effectively utilizing them to meet your business’s goals? In her article, “How to Turn Your Business…

5 Lessons We’ve Learned From Leading a Hybrid Organization for 8 Years
When and how companies should bring people back into the office — if at all — has been a hot topic in business since the world started reemerging from lockdowns and other restrictions. Alexi Robichaux, CEO of hybrid-first company BetterUp, gets asked all the time about his thoughts on hybrid workplaces. He shares insights into…

Solano County Leans into Digital-First Government
Located between San Francisco and Sacramento, Solano County’s attractive location, multifaceted economy, and quality of life make the award-winning California community an appealing place to live, learn, work, and play. The county’s government organizations use technology to enhance programs and services for residents and promote creative collaboration among staff. In response to COVID-19, the Department…

How to Become a Leadership Influencer
Blending the concepts of “social influencers” with “thought leaders,” Tom Popomaronis states that a new breed is emerging. A “leadership influencer” still shares knowledge and philosophy through various channels but also demonstrates a rare skill—the power to inspire. Popomaronis shows you where to begin if you haven’t published anything yet. He suggests, for example, you…