The New World of Time Management in an Age of Hybrid Work

In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…

Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely…

The correlation between employee experience and customer experience is clear: if the employee experience is mediocre or poor, employees will generally not care much about the company or the customers, states Phil Geldart in his Entrepreneur article, “Does Your Company Culture Lead to Happy Customers?” On the other hand, IBM found that if “employee experience…