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In an era of sensory overload—or, perhaps just ‘overload’—we need to be extra-sensitive to the content and delivery of our marketing messages. We don’t want to be the “one more thing” that’s bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best…
Drive innovation with insights: engage customers, empower employees, and transform business solutions
Drive innovation with insights to engage customers, empower employees, and transform business solutions.
Big Red Cloud: Targeting pain points
Chief Executive Marc O’Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims…
10 Eye-Opening Data Breach Statistics
Data breaches have become so commonplace that it may seem like a match you’ve lost before you even enter the ring. Zero day attacks, in particular, are a daunting prospect. These breaches can crop up seemingly out of nowhere and take organizations completely off-guard and completely offline, forcing them into paying steep ransoms to bad actors or…